Is Social Media the Key to Startup Marketing Success?

Is Social Media the Key to Startup Marketing Success?

Social media has taken the internet by storm with its massive network of users from around the world. If you have a new startup, knowing how to put social media to work for you is essential for successfully building a following, gaining trust, and, ultimately,...
PPC vs SEO: Which Does YOUR Website Need?

PPC vs SEO: Which Does YOUR Website Need?

Even if you have little experience with online marketing for your business, you’re likely aware of the potential benefits it offers and the prospective audience you could reach. The move from more traditional forms of advertising to online marketing can be...
Should You Create an App for Your Website?

Should You Create an App for Your Website?

Mobile websites and apps can look similar at first glance, but they are quite different. Mobile websites can be closely related to public communications and marketing due to their responsive nature. Unlike mobile apps, mobile websites are instantly available,...
7 Web Design Principles to Double Traffic

7 Web Design Principles to Double Traffic

In business today, your website is much more than a brochure. You need to be able to compete with every other company in your niche. The way you do that is by understanding design principles that help you to double your traffic. This traffic can be from an ad to your...
Can Creating a Personal Website Strengthen Your Brand?

Can Creating a Personal Website Strengthen Your Brand?

Professionals working in various fields or with multiple skills and knowledge need to be relevant in their industry so that they can attract clients. Having a personal website is one of the methods that can help a professional to build a particular brand. These are...
How To Approach Your Backlink Strategy

How To Approach Your Backlink Strategy

If you own a small business or online blog, you know how important it is to gain followers and clientele. After all, your business won’t grow to its full and true potential if you are unable to get people to visit your site. There are a myriad of different...