Social media has taken the internet by storm with its massive network of users from around the world. If you have a new startup, knowing how to put social media to work for you is essential for successfully building a following, gaining trust, and, ultimately, maximizing the amount of revenue that you generate.

How to Use Social Media to Build Your Digital Footprint

Social media platforms provide extensive potential exposure and give you the ability to maximize your online reach from any location. With multiple social media platforms to represent your business, you can reach consumers with video media, photography, and traditional text posts.

Create social media pages with your brand’s name or the official name of your website. Implement your logo and brand colors across all platforms that you frequent to gain the trust and loyalty of your followers and those who are interested in shopping with you.

Advantages of an Active Social Media Feed

Posting actively and regularly is a way to increase online exposure and the number of views, likes, and shares that your updates receive. Active social media feeds are viewed by more users and have a better chance of motivating individuals to make purchases. When your social media pages appear inactive, it is much more difficult to encourage users to trust and invest in your business.

Transparency and Trust

Creating a feedback loop increases brand transparency while allowing you to gain the trust of your followers and prospective customers. Answer questions and respond to comments left on your social media pages to provide complete transparency, which is necessary when you’re launching a new startup and trying to gain the trust of your followers.

Build a Sense of Community

Building a sense of community is extremely important when a new startup is using social media. Connect with users by hosting contests and giveaways to showcase your products while encouraging engagement online. Interact with your followers by responding to them individually and showing care and attention. Praise your loyal customers with rewards or by featuring their stories or personal testimonies regarding your brand. Ask for input to create a welcoming community that is loved and enjoyed by new followers and those who are on the fence about purchasing your products or services.

While social media is not the only factor involved in building a successful startup and brand, it is one of the most effective low-cost marketing tools that you can use to get your business off the ground. By using the right methods and techniques, you can put your social media presence to work for your company and brand’s future.

For digital advertising assistance, keep VizTech 360 in mind. We offer many services to aid your business and bring value to your customers!