Are you wondering what it takes to build a successful and effective website? Regardless of what kind of business you run through your website, there are a few different elements that should always be included. Here are the most important things to keep in mind when building and designing your website to make sure it is the perfect landing page for potential customers.

A Unique Design

When creating your website, you want to ensure that it is attractive to your viewers and visitors. If your website has a unique, interesting design, your customers will be more interested in its content and persuaded to visit it more often. As you’re creating a design for your website, look for unique patterns or designs that you’ve found worked for other websites you’ve visited and then incorporate your own brand’s twist. While your design should be unique, like a trademark that will identify you, it should still be easy enough to navigate. If your website is attractive and unique but is too difficult to navigate and use, your viewers won’t be persuaded to use your website.

Thoughtful Color Choices

In addition to creating a unique website design, you’ll want to make sure that the colors used in the design are attractive and trendy. Again, there may be some ideas from current trends that you can reference from social media or other websites. Pay attention to the color schemes that very popular websites are using, regardless of the products that they’re selling. If your website appears to be outdated and isn’t keeping up with current trends, people may not end up buying your products or services, since it makes your whole company seem outdated as well.

Search Engine Optimization

Search Engine Optimization, or SEO, is definitely something you should be keeping in mind as you are building your website. As you improve your website’s SEO, it will show up more often and more quickly when people search anything that could be related to your business, services, or products. You can improve your website’s SEO by using specific keywords or phrases that relate to what you are selling on your website, and in particular words that people are likely to type into a search engine. For example, if you run a jewelry website, you might try to include words such as “gold,” “handmade jewelry,” “stylish earrings,” and “accessories” often in your written website content so your website will pop up in people’s search results.

Website Security

Another website feature that is extremely important to include is website security. IT security protects you from crime and fraud that is becoming increasingly common. This not only keeps your website information and products safe, but also protects your customers from fraud and information theft. Websites that appear to be suspicious don’t get as much traffic and struggle to gain significant sales. If your customers feel that your website is trustworthy and safe, they’ll be more likely to buy your products online, since they’ll feel comfortable enough to submit their personal and financial information on your website.

Live Chat Features

If your business is trying to effectively function through your website, you’ll want to make sure that you include lines of communication on the website. This is especially important if you don’t have a physical store or phone line for customers to visit if they have questions. A live chat feature can facilitate your company communication and basically function like a group text message through which your customers can ask you questions. These messages will show up on your computer and will await your response, which will allow you to easily answer your customers’ questions and help them. Since your customers will be able to contact you more easily, they’ll be more invested in obtaining your product or services.

Mobile Optimization

Another must-have for your website is optimizing it for mobile use. Most website visitors will be viewing your website on their mobile phones or devices. For this reason, make sure that your website not only looks good and functions well on a computer, but also on a mobile device. If the design, layout, text, or features of your website need to be altered to better fit a mobile, discuss these needs with your website designer. If your website can be easily used on both computers and mobile devices, people will be more likely to buy your products.


In addition to making sure that your website is safe and easy to use, you’ll want to make sure that it functions as an ecommerce site. Adding features that let your customers view and shop your products easily will dramatically increase your website’s sales and traffic. Make sure that you include processes for secure payment, communication, and special requests like shipping. It is also important that you include a menu that organizes your products and services, facilitating your customers’ shopping experience.

Website Following

Even though your website isn’t a social media account, it is still important to attract traffic to view your website regularly in much the same way social media accounts gain followers. If you increase your website following, you’ll be more likely to increase your website sales as well. To boost traffic on your website, most people create a blog feature for website visitors to peruse. In the blog, you could talk about your products and services, but also lifestyle tips that relate to your company. This will persuade your customers to visit your website frequently, which will also expose them more regularly to your products. 

Now that you’re aware of a few of the different must-haves to include as you’re building and designing your website, make sure you include each one of them. Don’t forget that there are a lot of different features that are required to running a successful website past simply setting one up. If you work on each of the features and suggestions that are included in this article, your website traffic will see an increase, and in response, your sales!

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