When it comes to online marketing, content is king. Content is what gives consumers a reason to visit your website. Good content will help form positive impressions, while bad content can drive customers away. Many businesses are putting significant efforts into boosting their content to help their website move up on search results. As you try to bolster your website, keep an eye out for these common mistakes.
What is a keyword? A keyword is a common word or phrase that people might search in a search engine. If you are a roofing company, keywords might include things like roof repair, gutter cleaning, leaky roof, damage, hail, etc. It’s important to include these words in your content so that search engines can direct people to your website. However, don’t overdo it. If you use too many keywords, your content won’t seem natural. The writing in your blog posts won’t flow and this will leave a bad impression with readers. Furthermore, many search engine algorithms will look at how often the keywords appear in comparison to the rest of the content. If it looks like you are stuffing your content with keywords without providing useful information, your ranking on search results is going to suffer.
Ninety-two percent of consumers are looking for information rather than to make a purchase the first time they visit your website. So, make sure to give them what they are looking for. Remember that consumers don’t trust salespeople. If your blog feels too salesy, then they won’t trust what you say. Too many businesses don’t realize that they have this effect when most of their posts are about products. Rather than promoting products, write about problems. If you are a sunscreen company, write about the dangers of sunburns. This way your post helps consumers understand why they need you. At the end of the post you can include a small plug about your business.
Featuring Out-of-Date Content
You need to make sure that your content is relevant to the current times. For example, if it’s November 5th, you better have taken down your Halloween graphics and be putting up something about Thanksgiving. Letting things get out of date will give the impression of laziness to customers. At that point, you can kiss that customer goodbye. Customers will never work with a business they consider to be lazy.
The power of good content on your website cannot be overstated. If current trends continue, businesses are going to start conducting more business online than in their brick and mortar locations. As such, you can’t afford to be wasting your potential by making these mistakes. Put some quality effort into your content and you will see positive results.
If you want a good website, content is only part of the picture. The design is just as important. Contact us so we can help to make your business’ website design look amazing.